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In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. "From the Hardcover edition.

"This expensive, glossy world is where I've been headed all along. Limos and flowers; waxed eyebrows and designer clothes from Barneys. These are my people; this is where I'm meant to be." -Becky Bloomwood Universally beloved by readers, Sophie Kinsella's national bestseller, Confessions of a Shopaholic, introduced the irrepressible one-woman shopping phenomenon, Becky Bloomwood. Now, in this hilarious follow-up, Becky and her credit cards are headed across the Atlantic.... With her shopping excesses (somewhat) in check and her career as a TV financial guru thriving, Becky's biggest problem seems to be tearing her entrepreneur boyfriend, Luke, away from work for a romantic country weekend. And worse, figuring out how to "pack light." But packing takes on a whole new meaning when Luke announces he's moving to New York for business-and he asks Becky to go with him! Before you can say "Prada sample sale," Becky has landed in the Big Apple, home of Park Avenue penthouses and luxury department stores. Surely it's only a matter of time until she becomes an American TV celebrity, and she and Luke are the toast of Gotham society. Nothing can stand in their way, especially with Becky's bills miles away in London.

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